Transparency: Voters deserve to know when content is artificially generated rather than authentic footage
Misinformation Prevention: AI-generated media can create false scenarios that never occurred
Informed Decision-Making Understanding media authenticity helps voters evaluate messages accurately
Candidate Protection: Prevents malicious use of deepfakes to damage reputations
Regulatory Gaps: Current laws often don't address rapidly evolving AI capabilities
First Amendment Considerations: Balancing disclosure requirements with free speech protections
Technological Parity: Ensuring all campaigns have equal access to/understanding of AI tools
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